SAGUENAY, BOROUGH OF CHICOUTIMI , QUÉBEC, May 15, 2018 – In order to help the tourism industry transition to digital technology, the Government of Québec is granting an amount of $475,000 to Tourisme Saguenay–Lac-Saint-Jean to help tourism businesses in the region identify the digital development challenges they face and implement digital development projects.
This grant was announced by Julie Boulet, Minister of Tourism and Minister responsible for the Mauricie region, during the announcement of the 2018-2020 agreement on the digital development of the tourism industry between the Ministère du Tourisme and the 22 regional tourism associations (RTA).
This support will come from the $10 million budget to be distributed among the RTAs, which was made available through the recent two-year agreement.
In addition, $556,000 was granted to Tourisme Saguenay−Lac-Saint-Jean for the implementation of the regional tourism strategy. Serge Simard, Member for Dubuc and Parliamentary Assistant to Premier for the Saguenay–Lac-Saint-Jean region, made the announcement today on behalf of Martin Coiteux, Minister of Municipal Affairs and Land Occupancy, Minister of Public Security and Minister responsible for the Montréal region. This funding is part of the Fonds d’appui au rayonnement des régions (support fund for the development of regions) (FARR) and will provide quality tourist information throughout the region, in particular by developing up-to-date digital tools.
Digital technology impacts how we work, learn and shop, and how we entertain and inform ourselves. Tourists are increasingly using online tools to choose their destinations. This measure will help our tourism businesses adapt to the digital environment in order to reach out to customers more effectively. The industry will only benefit from this help and attract more tourists from Québec and abroad.
– Julie Boulet, Minister of Tourism, Minister responsible for the Mauricie region
The regional tourism strategy stems from the recommendations of the working group on tourism, established following the regional economic summit. This project will enhance the effectiveness of the regional tourism industry by making it possible for stakeholders to offer a better welcome and provide better information while developing the reflex of recommending partners.
– Serge Simard, Member for Dubuc and Parliamentary Assistant to the Premier for the Saguenay–Lac-Saint-Jean region
This initiative responds directly to regional priorities in terms of tourism and digital development that are central to the 2018−2022 Government Strategy to Ensure the Occupancy and Vitality of our Territories. The regional tourism strategy will position the region as a leader in hospitality and as a destination for national and international visitors. This is another fine example of a structuring and promising project supported by the FARR.
– Martin Coiteux, Minister of Municipal Affairs and Land Occupancy, Minister of Public Security and Minister responsible for the Montréal region
- The agreement on the digital development of the tourism industry will help raise the digital intensity of tourism businesses in the region. Specifically, the projects will make it possible for businesses to:
- accelerate the development of their skills;
- accelerate their digital transformation;
- create innovative content that will:
- enhance the tourist experience;
- inspire and engage travellers at each step of their journey.
- The agreement aims to pursue the priorities set out in the Québec Digital Strategy. It also contributes to achieving the tourism performance targets set out in the Tourism Industry Development Plan and the 2016-2020 Tourism Action Plan.
- The FARR was created to complement the Territories Development Fund in order to help municipal and regional representatives develop and support structuring projects that will help to maximize the development of communities to in turn support the 2018-2022 government strategy to ensure the occupancy and vitality or our territories.
- In total, $310 million over five years will be invested in regional development through the FARR. The program’s budget is: $30 million in 2017-2018, $45 million in 2018-2019, $60 million in 2019-2020, $75 million in 2020,
and $100 million annually starting in 2021-2022.